Friday, May 15, 2009

training : HOW TO GET A Successful MARKET RESEARCH?

Training (2 day), Jakarta, 9-10 June 2009 HOW TO GET A Successful MARKET RESEARCH?
Practical guidance to use market research to solve your problem.
Instructors: TAUFIK Zuhdi Utomo S. Si, Apt Hotel Menara Peninsula, Jakarta

A. Background Basic questions related to market research: How can I use market research to solve my problem? Why the output of research I have done did not give me the answer? How can I be sure that my investment for research will give benefit for my business? Budget is limited, what can I do to Optimize it to have an effective market research?

B. Objective OF TRAINING Expected outcome of the training will benefit the participant on: Understanding of market research for problem solving Understanding of why do we need market research Understand and having control on planning a successful market research Having skills in writing research brief

C. Methodology OF TRAINING Simulation and case study so the whole process will be a reflection of business plans as a solution of this CORE program Interactive session and audience participation Workshop by a group

. OF TARGET participant Marketing Manager, Market Research Manager, Product Manager, Brand Manager, Product Executive E. Timing Training will be conducted for 2 days (14 hours effective) Date: 9th & 10th May 2009.

Venue: Menara Peninsula, Jakarta. F. TRAINING MATERIALS

Background What is market research? Why do we need market research? Defining problem and requirement

How to solve the problem? Understanding research phase and type Qualitative vs. Quantitative research When to make market research? Market research process The most important steps to a successful market research How to set research objectives? Formulating research brief How to work with research agencies?

How to Optimize your resources for research? Training will be conducted in Bahasa Indonesia

Instructors: By Zuhdi TAUFIK Utomo S. Si, Apt Having experiences more than 13 years in several local and multinational corporations in Indonesia. Currently is working for a multinational company as Manager Commercial Excellence. His experiences were in many companies in market research and marketing intelligence, consumer insights, business intelligence, marketing information system, sales & distribution analysis, business process analysis, strategic planning and strategic marketing. Most late registration date of June 3 2009 Investment cost of Rp. 2.500.000, - / participants
Payment via: Bank Mandiri Cab. Public Buncit, Jakarta AC. 127.0001044377 a / n. PT. INTIPESAN KONSULINDO

Contact Information Early & Diana Tel. (021) 781 5858, 781 9844 Fax. (021) 7883 8781 Email: info@intipesan.co.id or

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